We never expected to be in the business of making people cry, but drawing tears of joy was this project's objective. We sought smiles, fun, and best wishes alongside our creative campaigns for VidDay, a video gifting company.
This unique scalable software-as-a-service (SaaS) product is ideal for anyone looking to connect with loved ones through digital gifting, so the potential for advertising is enormous.
Choice is always up to the challenge; our SEO advice and PPC management have helped the team grow. As with all apps in the SaaS market, scaling is a matter of margins. Measuring incremental growth determined incremental advertising, and it's working very well.
By watching the competition closely and jockeying for the most valuable positions in GoGoogle'sdvertising ecosystem, we could maximize the ROI and use machine learning to continually improve and grow the ad campaigns in the most beneficial ways.
We methodically build and run experiments testing geo traits, audiences, and creative messaging.
Our goal is to make VidDay synonymous with celebrations around the world. Stay tuned as the project evolves, and don't be surprised if you soon find yourself wishing your loved ones a happy VidDay!