When you are marketing to Canadians, it can be a challenge to find ways to connect with them. The Canadian culture is instead a big mix of many international cultures, and it's hard to pin down the unique aspects of the Canadian Market.
For Google Search Ads, you need to put maple syrup in the ads. If it's a Google Display Campaign, be sure to incorporate hockey (don't worry, it doesn't have to be the Maple Leafs).
The Google Display Network is an extensive advertising network. The Google Display Network offers advertisers the opportunity to display ads on millions of websites and apps across various content verticals and formats, as text or visual ads. The potential reach of the Google Display Network is among the largest of any advertising network, as it reaches people on almost every Internet-connected device.
The Google Search Network reaches Canadians across various devices, including desktops and laptops and tablets and smartphones. The Google Search Network includes the Google Display Network and other sites that have been hand-picked by Google to help advertisers reach customers.
There are different campaigns on Google Ads, including Search, Display, Discovery, Shopping, Video, and App campaigns. You can choose between two payment options: a Cost-per-Click (CPC) bid or a Cost-per-View (CPV) bid. "Cost per click" means that you pay for an ad when someone clicks on it. "Cost per view" means you pay for every thousand impressions. For traditional marketers, this is the CPM.
The biggest secret your agency might not want you to know about is the automated bidding strategy that can use conversion tracking to automate most of the work.
Contact us for a free Google Ad consultation to see if we are a good fit for each other and if Choice OMG can start managing your online marketing.