Turn off your ads and measure again. Flighting campaign strategies are real.

There are many reasons to schedule your advertising campaigns. First, you want to make sure you use consistent messaging across all channels to grow top of mind awareness. I mean, it is easier for people to remember something they see more than once. Keeping things consistent helps make those cognitive connections easier to make. Scheduling ad campaigns is also important for the creative team. It’s tricky to balance the time requirements of market research with creative development because you