PPC Ads vs. SEO: The best place to invest your next advertising dollar

Compare the benefits of Advertising vs. SEO.

PPC Ads vs. SEO: The best place to invest your next advertising dollar

Search engine optimization (seo), is the practice of making your content more relevant to searchers. You try to have the best content which creates more potential to improve your site's visibility to search engines and their users - in other words, it can help your site show up more often in relevant searches. When you show up as a search result, you don’t pay anything. Free is always a great thing.

There are technical requirements behind the structure and tagging of this content and its quality is not measured directly. Robots crawl the web and look at how your content is linked to other sites or whether it stands alone without any connection to the broader web. I do talk about this in the service section if you are interested.

You want your content to be really good, accessible, and to make sure all the right tags are in place. It can take time for this to happen and there is no sense in trying to “game” the system in 2021.

It takes time for blogs, customers, associates, to talk about your content and link to it. When they do, this can also help your ranking and improve your relevance to similar sites.

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Prescriptive Advice

If you have a site more than 3 years old and don’t yet rank well on Google, then maybe stop trying to rank on Google. Focus on your Facebook business page, your Google My Business profile, and other channels. All you need to do likely is get more reviews and feedback on your content. If you need to generate business, use Ads.

If your business is relatively new, invest time into understanding how to communicate online with your customers. Ensure you are sharing and promoting your content across all channels and keeping it meaningful to your users. Good communication practices and online awareness will help you rank in search quickly. Don’t outsource your SEO – in-source it.

Consider these top distinctions between PPC (pay-per-click) ads and SEO (search engine optimization) rankings before making investment decisions.

Improvements to your SEO can help you become more relevant to searchers. Being listed in search results is free – in fact, you couldn’t pay for it even if you wanted to.

PPC ads are paid advertisements in searches, apps, and across the web. Running ads does not help your SEO rankings, despite the myths and claims. However, PPC ads can help connect with a broader audience online.

So which should your business use: SEO or a PPC option like Facebook or Google Ads? Tell us about your business, and we’ll help you decide.

Cost to AppearYesNo
Time to ChangeFastSlow
Measurable ROIHigh level of direct attributionMore difficult to attribute return to specific investments

Comparing SEO to PPC