Enhancing a website with a search function is a win-win scenario that brings a host of benefits to both customers and businesses. According to a Forrester Research study, 43% of website visitors immediately use the search box, and they're twice as likely to convert compared to others. Here's a comprehensive look at why an effective on-site search system is essential.
Advantages for Customers: Effective Internal Search Strategies
Quick and convenient access to products or services is a significant advantage for customers. Google statistics reveal that between 10% and 30% of website visitors use an on-site search bar when available. This efficient approach significantly enriches the user experience, boosting the likelihood of customer loyalty and, consequently, revenue.
Advantages for Businesses: Boosting Conversion Rates through Search
An effective on-site search system does more than facilitate user navigation; it provides invaluable customer data that informs strategic, marketing, and inventory planning. Moreover, according to an eConsultancy study, users who perform on-site searches are 1.8 times more likely to convert compared to those who don't.
What Makes a Good On-Site Search System?
Before discussing the core components that make an effective on-site search system, it's crucial to recognize its potential impact on business performance and user experience.
Relevance and Timeliness
The primary function of on-site search is to deliver results that are both relevant and timely. According to a SearchNode report, 80% of users abandon a site if search results are poor. Therefore, understanding the buyer's journey and delivering precise, meaningful results are crucial.
The search bar should be easily locatable and visually appealing, typically placed in the top-right or centre of the homepage. The right positioning can lead to a significant increase in organic traffic.
Mobile Responsive Search Functionality
With 73% of e-commerce retail sales occurring on mobile devices, a mobile responsive search functionality is not just an option but a necessity. The search bar should be visible and functional across various devices.
AI-Powered Search Tools
Machine learning and AI can power autocomplete features that not only improve the user experience but also potentially increase conversion rates.
Voice and Visual Search Features (Priority #1)
Voice search is rapidly gaining traction, with 40% of consumers using it for online shopping. Similarly, visual search capabilities can further enrich the user experience and contribute to higher conversion rates.
Filters and "No Result" Recommendations
Providing filtering options and useful "no result" page recommendations can make the search process more efficient, keeping visitors engaged even when they don't find what they're looking for initially.
On-site search functionality is a powerful tool for enhancing user experience and driving business performance. Are you ready to optimize your site search and boost conversions? Reach out to Choice OMG experts for tailored solutions that deliver measurable results.