Landing pages should be creative & convincing, yet easy to use
Your audience will appreciate a creative message. Creativity is going to win them over. However, don’t forget that you must also be super easy to use. There is nothing worse than losing customers because of a technical glitch or because you made the dig a little further than they were willing to go.
Test and fine-tune landing pages
Because landing pages are digital, you can duplicate them, make subtle alterations, and pit them against each other to compare results (split A/B testing). Layout, colours, or creatives can all be tested to determine which factors lead to the greatest performance.