Google Ads That Don’t Waste Your Money
Most businesses running Google Ads are lighting money on fire. Broad match keywords pulling irrelevant traffic. Smart campaigns making decisions you can’t see. Conversion tracking that’s broken or missing entirely. Agencies that “optimize” by looking at the account once a month.
We do it differently.
Choice OMG manages Google Ads campaigns with the same rigor we bring to development work: systematic, data-driven, and transparent. Our team includes Google Ads certified specialists who’ve managed over $2M in annual ad spend across healthcare, automotive, e-commerce, and B2B verticals. You’ll always know what we’re doing, why we’re doing it, and whether it’s working.
What We Actually Do
Campaign Architecture
Properly structured campaigns with tight ad groups, relevant keywords, and logical organization. No dumping 500 keywords into one ad group and hoping for the best. We follow Google’s best practices for account structure.
Conversion Tracking That Works
Server-side tracking, enhanced conversions, offline conversion imports. We make sure you’re measuring what matters—not vanity metrics that look good in reports.
Negative Keyword Management
Aggressive, ongoing negative keyword work to eliminate wasted spend. We review search terms weekly, not quarterly.
Feed Management
For Shopping and Performance Max campaigns: accurate product feeds, proper categorization, sale price attributes, and inventory sync. Your ads show the right price for products you actually have in stock.
Landing Page Alignment
Ads that promise what landing pages deliver. Message match, conversion rate optimization, and continuous testing.
Transparent Reporting
Weekly KPI briefings. Not spreadsheet dumps—actual analysis of what’s working, what’s not, and what we’re doing about it.
Results We’ve Delivered
Texas Dental Implant Center: Rebuilt campaign structure and implemented proper conversion tracking. Annual implant-surgery revenue grew from $300K to $800K—a 167% increase driven primarily by Google Ads optimization.
Multi-Location Optometry Group: Reduced cost-per-lead by 34% while increasing lead volume by 52% through aggressive negative keyword work and landing page optimization. Read the full case study →
Automotive Service Provider: Local campaigns and proper conversion attribution helped this Edmonton business achieve consistent month-over-month growth in service appointments. Read the full case study →
Campaign Types We Manage
- Search Campaigns — Intent-driven ads for people actively looking for what you sell
- Shopping Campaigns — Product listing ads with proper feed optimization
- Performance Max — AI-driven campaigns with human oversight and proper asset groups
- Display & Remarketing — Stay visible to people who’ve already shown interest
- Local Campaigns — Drive foot traffic with local inventory ads and location targeting
- YouTube Ads — Video campaigns for awareness and consideration
How We Work
Week 1: Audit
If you have existing campaigns, we audit everything. Account structure, conversion tracking, keyword quality, wasted spend. You’ll get an honest assessment of what’s working and what’s bleeding money.
Week 2-3: Build or Rebuild
New campaign architecture, proper tracking implementation, initial keyword research, ad copy development.
Week 4+: Optimize
Daily monitoring, weekly optimization, bid adjustments, negative keyword updates, A/B testing, and ongoing refinement.
What We Don’t Do
We don’t set it and forget it. We don’t hide behind automated bidding as an excuse not to look at the account. We don’t send you reports full of impressions and clicks without talking about cost per acquisition. We don’t lock you into contracts where you can’t see your own data.
Who This Is For
Businesses spending $3K+ per month on Google Ads who suspect they’re not getting full value. E-commerce companies whose Shopping campaigns underperform. Service businesses in competitive markets where every lead matters. Anyone who’s been burned by an agency that promised results and delivered excuses.
Frequently Asked Questions
What’s your management fee structure?
We charge a flat monthly fee based on account complexity and ad spend tier—not a percentage of spend. This aligns our incentives with efficiency, not inflating your budget.
Do you require long-term contracts?
We ask for a 3-month initial commitment to allow proper optimization cycles. After that, we work month-to-month. If we’re not delivering value, you should be free to leave.
Can I still access my own Google Ads account?
Absolutely. It’s your account, your data. We work within your account via MCC access—you maintain full ownership and visibility.
How is your approach different from Google’s Smart Campaigns?
Smart Campaigns optimize for Google’s goals, not yours. We maintain manual control over bidding, targeting, and creative while using automation strategically where it adds value.
Want to know if your Google Ads are actually working?
Meet the team or call us directly at (780) 628-2798.
This page was last updated December 2025. Our team reviews service pages quarterly to ensure accuracy.