Overview of Manatoba's Tourism Project

Birdtail Website Design Case Study

Birdtail Waterfowl Inc. is a premier Canadian hunting guide service offering unforgettable waterfowl hunting experiences. They approached us with a need to showcase their high-quality videos and create a website that mirrors the excellence of their services. Our goal was to design a digital space that not only highlights their unique offerings but also establishes a strong online presence in the competitive market of hunting outfitters.

Desktop
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Business Challenges

We had to overcome several challenges to stand out:

  • Developing a distinctive brand identity.
  • Convey the owners' passion and personal connection to the hunting experiences they offer.
  • Design a website that strikes the perfect balance between engaging and professional.

Crafting the Solution

Style Guide:

We crafted a writing guide that incorporates elements personal to the owners, symbolizing their dedication to detail.

Color Scheme:

A vibrant and eye-catching color palette was chosen to make the brand stand out and captivate the audience.

Website Design:

Our team developed a website that is modern, user-friendly, and reflects the brand's ethos of combining professionalism with the experience of the hunt.

This is screenshot of travel manitoba homepage

Visual System

Our design team established a brand identity that is both playful and memorable, ensuring it captures the essence of Birdtail Waterfowl's personal touch and commitment to excellence. The visual system was carefully crafted to make a lasting impression on visitors, embodying the spirit of adventure that Birdtail Waterfowl represents.

Mockup Stage

Using Figma, we created detailed mockups to visualize the new website's layout, ensuring every element aligns with the brand's vision and goals. These mockups served as a blueprint for the vibrant, engaging, and intuitive design we aimed to achieve.

Custom Video Player

A bespoke video player was designed to showcase Birdtail Waterfowl's stunning hunting expeditions, utilizing a triadic color scheme to complement the overall website aesthetics and enhance user engagement.

Visual SystemMockup StageCustom Player
Mobile Experience

Mobile-first User Experience

Both mobile and desktop versions of the website were meticulously optimized for user experience, incorporating a triadic color scheme to ensure visual consistency across devices. Navigation was designed to be intuitive, allowing easy access to all parts of the site, ensuring visitors can effortlessly explore Birdtail Waterfowl's offerings.

Refining the Desktop Experience

The desktop version of the website was designed to provide a seamless user experience, ensuring visitors can easily access all the information they need. The color scheme was used to create a visually appealing layout that captures the essence of Birdtail Waterfowl's brand identity.

Desktop Experience
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Project Recap

The collaboration between Birdtail Waterfowl and our team has led to the creation of a visually stunning and highly functional website. Our strategic approach to design and optimization has positioned Birdtail Waterfowl as a top destination for hunters looking for unparalleled experiences, significantly improving their online visibility and client engagement.

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Birdtail Tablet

Achieve Top Organic Performance and Attract More Clients

Birdtail Waterfowl, a premier hunting destination, sought to elevate its online presence and showcase its exceptional attention to detail. It turned to Choice OMG, a leading marketing agency specializing in destination advertising and outfitter marketing. With its expertise, Choice OMG transformed Birdtail Waterfowl's website into a powerful marketing tool, generating outstanding results.

Cleaning Up and Optimizing for Success

Choice OMG's dedicated team worked closely with Birdtail Waterfowl to rebuild their website from the ground up, setting the stage for top organic performance. Recognizing the remnants of previous subpar SEO practices, Choice OMG diligently removed any lingering pollution to enhance the website's search engine visibility. This crucial step laid a solid foundation for future optimization.

Capturing the Essence with Stunning Visuals and User-Friendly Navigation

Crafting an immersive digital experience was paramount for Birdtail Waterfowl, and Choice OMG rose to the challenge. The team meticulously designed a visually captivating website that authentically portrayed the unique hunting experience offered by Birdtail Waterfowl. The incorporation of stunning visuals and intuitive navigation seamlessly guided visitors through the site, leaving a lasting impression.

Broadening the Appeal and Amplifying Visibility

To expand Birdtail Waterfowl's reach and appeal to a broader audience, Choice OMG focused on enhancing the website's visual appeal. Through thoughtful design choices, they created an inviting and engaging online environment that resonated with both avid and potential hunters. The result was a website that looked exceptional and performed exceptionally well in search engine rankings related to duck hunting in Manitoba.

Results That Speak for Themselves

Regular checks on Google Search Console reaffirmed that Choice OMG's strategic optimization efforts were paying off. The website's improved search engine visibility directly translated into increased organic traffic, attracting more potential clients to Birdtail Waterfowl's luxurious lodge. The combination of enhanced aesthetics and search engine performance resulted in a winning formula for success.

Experience the Exceptional

Choice OMG is proud to have collaborated with Birdtail Waterfowl on this rewarding project, showcasing its website design and SEO expertise. Their website perfectly captures the unrivalled level of service and attention to detail that Birdtail Waterfowl provides its clients. Don't miss out—visit their site today and immerse yourself in the extraordinary hunting experience they offer.

Advertise Your Premier Hunting Destination with Choice OMG

Explore how Choice OMG collaborated with Birdtail Waterfowl to create a visually captivating website, generating top organic performance and attracting more clients to their premier hunting destination.

Birdtail Laptop
Birds

Advertise Your Premier Hunting Destination with Choice OMG

Explore how Choice OMG collaborated with Birdtail Waterfowl to create a visually captivating website, generating top organic performance and attracting more clients to their premier hunting destination.

Google review of Choice OMG by Paul Conchatre
★★★★★ “Choice OMG has been an integral part of my business for many years and will continue to be. The skill set of the team is deep and they’re intensely knowledgeable.”
Google review of Choice OMG by Paul Conchatre

Achieve Top Organic Performance and Attract More Clients

Birdtail Waterfowl, a premier hunting destination, sought to elevate its online presence and showcase its exceptional attention to detail. It turned to Choice OMG, a leading marketing agency specializing in destination advertising and outfitter marketing. With its expertise, Choice OMG transformed Birdtail Waterfowl's website into a powerful marketing tool, generating outstanding results.

Cleaning Up and Optimizing for Success

Choice OMG's dedicated team worked closely with Birdtail Waterfowl to rebuild their website from the ground up, setting the stage for top organic performance. Recognizing the remnants of previous subpar SEO practices, Choice OMG diligently removed any lingering pollution to enhance the website's search engine visibility. This crucial step laid a solid foundation for future optimization.

Capturing the Essence with Stunning Visuals and User-Friendly Navigation

Crafting an immersive digital experience was paramount for Birdtail Waterfowl, and Choice OMG rose to the challenge. The team meticulously designed a visually captivating website that authentically portrayed the unique hunting experience offered by Birdtail Waterfowl. The incorporation of stunning visuals and intuitive navigation seamlessly guided visitors through the site, leaving a lasting impression.

Broadening the Appeal and Amplifying Visibility

To expand Birdtail Waterfowl's reach and appeal to a broader audience, Choice OMG focused on enhancing the website's visual appeal. Through thoughtful design choices, they created an inviting and engaging online environment that resonated with both avid and potential hunters. The result was a website that looked exceptional and performed exceptionally well in search engine rankings related to duck hunting in Manitoba.

Results That Speak for Themselves

Regular checks on Google Search Console reaffirmed that Choice OMG's strategic optimization efforts were paying off. The website's improved search engine visibility directly translated into increased organic traffic, attracting more potential clients to Birdtail Waterfowl's luxurious lodge. The combination of enhanced aesthetics and search engine performance resulted in a winning formula for success.

Experience the Exceptional

Choice OMG is proud to have collaborated with Birdtail Waterfowl on this rewarding project, showcasing its website design and SEO expertise. Their website perfectly captures the unrivalled level of service and attention to detail that Birdtail Waterfowl provides its clients. Don't miss out—visit their site today and immerse yourself in the extraordinary hunting experience they offer.

Birdtail Waterfowl – Canadian Hunting Guides & Outfitters