We have experience customizing Google Analytics (both Universal Analytics and GA4). We manage custom installations of Matomo (formerly Piwik), and we dabble in statistical analysis.
- Plan and implement audience segments
- Structure events in meaningful ways
- Track more behaviours in UI interfaces and websites
We also have experience with Python, GraphQL, and extensive data management. Our approach is pragmatic and cost-conscious.
Do you currently have these answers?
- How much advertising does it take to generate $1 of e-commerce sales for product X?
- Which marketing channel provides the most significant ROI?
- What is the maximum we are willing to spend on marketing to achieve our goal?
- How do we effectively segment our audiences to show the right message at the right time?
If not, then talk to us. We can help you structure your tracking and reporting to get you the answers you need.