The more things change, the more they stay the same. You’ve likely heard this saying, but maybe you haven’t realized how relevant it is to your digital presence.
Yes, the digital sphere is changing quickly, but despite this, one truth remains constant: content is king. It doesn’t matter if you’re a seasoned marketer or a new business owner just dipping your toes into the digital waters; it’s essential to understand that quality content plays a pivotal role in driving your online success.
So how do you embrace change within the digital sphere while recognizing that producing high-quality, engaging, creative content is still the best way to hook your audience? Keep reading to find out everything you need to know to make the most of your content strategy.
The Digital Age Demands Quality Content
These days, information flows at the speed of light. There’s a lot of competition for your audience’s attention. Not only does this result from the digital realm being more crowded, but also that consumers are becoming more informed and discerning in their choices. So what does that mean for you?
First off, engagement matters. According to the Content Marketing Institute, content marketing generates over three times as many leads as outbound marketing and costs 62% less. It’s also as much as six times more effective in lead conversion. In other words, engaging content attracts and retains your audience’s attention—then converts their interest into sales—more effectively than traditional marketing methods.
Quality matters, too. It’s not just your discerning audience who’ll demand quality. Search engines like Google have evolved to prioritize high-quality content. To capitalize on this, you’ll want to offer valuable, informative, and well-structured content that’s more likely to rank higher in search results.
You’ll also want to focus on building trust. Think of content as a gateway to establishing credibility. When you consistently provide valuable information, you position your brand as an authority. This matters, given that 81% of consumers consider trust to be a major consideration for brand purchase, according to Edelman’s Trust Barometer.
Sharing is caring. When your audience finds your content meaningful—focusing on things they actually care about—they’re more likely to share it. This expands your reach exponentially and builds your brand’s reputation. It’s especially valuable because 92% of consumers trust organic, user-generated content more than they trust traditional advertising, according to a Nielson study. You’ll get a lot of bang for no buck if you’re creating content that your audience wants to share.
If you’re feeling pressured to up your content game, the one piece of good news is that you likely won’t have to produce as much of it as you fear. Winning isn’t about churning out content by the pound. It’s more about delivering content that really resonates with your audience.
Shifting your focus to content marketing is a great move for companies looking to boost their sales leads. In fact, those employing content marketing strategies see five times the sales leads, as well as 434% more visibility on search engine results pages (SERPs) and 97% more backlinks, according to statistics shared by 1827 marketing. What’s not to love about that?
How can you get in on this? Now that we’ve established the paramount importance of quality content, your next move is to explore how a professional marketing agency can elevate your content strategy to new heights.
Marketing agencies have a wealth of experience and expertise to bring to the table. They know what works, what doesn’t, and how to tailor content to your specific audience.
They’re also expert planners, and effective content marketing requires thoughtful strategic planning. A professional agency can develop a well-defined strategy that will align perfectly with your business goals to generate the kinds of results you want to see, ensuring that your content serves the intended purpose.
Partnering with an agency is the best way to produce engaging content that’s infused with creativity and innovation, making it stand out in a crowded digital landscape. It will also enable you to commit to posting regularly and consistently, which is essential if you want to maintain audience engagement. Agencies take care of managing a publishing schedule, freeing you up to focus on other aspects of your business.
And outsourcing might not even be as expensive as you’d think. First off, 1827 marketing purports that 98% of B2B marketers believe that content performance justifies the cost. And there’s a tremendous amount of added value, if you factor in the data and analytics that a professional agency will leverage—meaning you’ll see continuous improvement and be positioned to make data-driven decisions. You’ll likely find that pairing with a marketing agency gives you all the advantages of a diverse skill set in one place, while still being more cost-effective than hiring in-house staff, since you’ll only pay for the services you need when you need them.
The Choice OMG Advantage
When it comes to dominating the digital space, quality content continues to be in the spotlight. Choice OMG offers SMBs everything they need to stay on top, with content creators, designers, SEO experts, and social media specialists ready to meet all of your marketing needs.
Get set to navigate the vast digital landscape with confidence. Upping your content game is a sure way to gain a competitive edge but it’s also about staying relevant, building trust, and engaging with your audience in a meaningful way. Choice OMG knows how to do just that, so get our experts on your side and start making the most of the endless possibilities for your brand.