Online advertising has change a lot over the past two years. There are more advanced bidding strategies and dynamic ad types. This means digital ad spend can closely match your target cost per lead and using Google’s machine learning, ads are assembled at the time of delivery for each and every person.
Google’s new audience targetting methods and customer match lists allow us to show your ads mostly to those who want to see it. The benefits include more “in target” placements and a reduced bounce rate.
You don’t need to be hands on. But if you would like to be, that is absolutely fine too. Participate as much or as little as you like in your campaigns. Simply tell us your objective and let us run with it, or provide a style guide, creative brief, or add us onto your current Google Ads team and let’s collaberate.
We don’t pretend to have a “special” secret sauce. We effectively use the tools Google provides and we get the work done quickly.
Get your ads on YouTube and inside of Gmail accounts everywhere based on the audience parameters we set.
Focus on the cost per lead and your return on ad spend. Don’t worry about keyword bidding.
Control what ads your current customers, patients, and clients see while making sure they see it enough times to remember it. Find new customers based on the characteristics of your existing ones.
You don’t want to be left in the dark when it comes to performance. Meet with your account strategist once a month and review the performance of your campaigns together on a private video call.
Our mission statement is to “Be the slingshot.” That statement comes from the old story of David and Goliath where David, although much smaller in stature, was able to take down Goliath with a slingshot.
We believe in a better world consuming better products from smaller/local businesses and a better world consuming less. Period.