Websites include everything you need for online marketing
- Analysis Tools (Analytics)
- Health and Performance Monitoring
- Social Media Integration
- SEM Integration (Google Ads, Microsoft Ads, Facebook Ads)
- Fast Web Hosting
- Easy Content Management System (CMS)
We build each website to be the best it can be for each business. Through discussion with you, we can determine which features can make a big difference for you. We’ve built sites with custom dashboards that allow business owners to publish recipes, post drawings, send leads to SalesForce, and even sites that integrate with VoIP telephone systems. By default, we include the most important universally applicable applications at no additional cost.
Analytics provide understanding and context for smarter website decision making. Measuring traffic is a great start to any website, but using analytics can be a strong competitive advantage informing better decisions.
We strive to make websites into valuable marketing platforms. Many default measurements are included in analytics, and we create some additional measurements as well. We add goals and conversions which measure important events on your site, giving you tailored stats to monitor performance effectively.
Analytics provides visibility. When you see how people navigate your website, you can identify ways to improve your site’s navigation and organization.
The pages people enter your website through – the landing pages – can indicate what’s popular on your site and what pages are ranking higher in the search engines. A well-structured site will have many different pages and navigation paths that match your visitors’ interests each step of the way.
When you see people leaving your site on a specific page, that page needs to be reviewed. These drop-off points can indicate technical problems with your site (i.e. mobile unfriendliness), or maybe the indication is that visitors got everything they needed. Overall, without using analytics, you are blind.
Cross-device and channel measurement: 90% of people who purchase products online use multiple devices for everyday activities. 87% of people who made an in-store purchase saw the website of the store before entering. Tens of billions of phone calls were made by people using Google search last year. All of this information shows us the importance of cross-device measurement.
Speed and web hosting
Investing money into a website’s design should be secondary to investing money into your site’s speed. Visitors don’t like slow sites. Site speed is measured in milliseconds, and depending on how many pages you expect a visitor to browse, every 100 ms you can shave off of load times will be valuable.
We have server locations across Canada (in Edmonton, Winnipeg, and Montreal.) We are also ready to deploy on Amazon CloudFront, which expands your content delivery network (CDN) to Europe, Asia, Australia, South America, and the United States.
There are also plug-and-play paid services we may recommend, such as Cloudflare.
Choice builds websites that integrate very well with all the tools you need to conduct business online. These API integrations extend from e-commerce to social media.
Web services are available in a gazillion different varieties, and when implemented into your website, they can add value to your visitor experience improving your bottom line.
Our sites can include features such as shipping calculators, credit card processing, commenting systems, and single sign-on (SSO).
Web Analytics are reports that show you how much traffic you are getting. We configure an account for you on Google Analytics that you can access at any time to check up on your site’s success.
If you prefer to receive reports by email then we can do that too.
If you don’t like Google Analytics we do have other options. Talk to us.
Search engine optimization refers to improving your website so that it gets more visibility in the search results.
All of the improvements that need to exist on your site for SEO are there when launching it. This doesn’t mean you will shoot to the top of the search results, but it does mean that nothing technical will exist preventing you from being discovered.
If you want to get to the top or rank higher than your competitors, be sure to check out our other services.
The content management system is the publishing platform you will use to update and add to your site. It’s the “back-end” administration.
We offer training and support in person (at one of our physical offices), but we also offer virtual web-based training via screen share.