Our core values are trust, effect, and client success. Our mission is to be the slingshot. We go deeper into all the little components of your website development project to make it useful, superior, and worthy of a world-class brand. We go deeper to produce an effect.
The Domain Name – The often-ignored critical component
Domain Names, have you ever had issues with them? Make sure you take a moment to understand what this critical component is and why we offer so much value to your business.
Your domain name registration can be quite turn-key and this is normally what you get with other web design companies. You end up with a mess of DNS records that pollute your domain name with insecure settings and pollute email inboxes from all kinds of spam. Most people don’t even know how central these domain name records are to verifying the legitimacy of your business online.
Think about the main name servers on the internet as being the central reference that all the web browsers, email servers, and internet service providers have agreed to use. Where you register your domain is where the original records are kept and through a series of citations and linking, these records propagate around the globe. It used to take 24 to 48 hours for a domain name change to take hold, but these days global replication happens in minutes.
Typically, when you hire a web design company, they won’t have a lot of experience with domain names and they will use any $10/year registrar and merely get your website working. They may use Cloudflare or another intermediary which is an improvement over a basic default, but they probably don’t take the time to comb through the details as we do.
First, we use the right tools for the job. We’re not completely automated, but we’re also not manual either. We use robots to make the tasks easy, but they are only the tools and we put intelligence behind them.
We manage a big ass fleet of nameservers, including our own PowerDNS cluster (aptly named Freyja in pursuit of records) and Amazon’s Route 53. This affords us redundancy and the flexibility we need to pivot to new security technologies as soon as they are unveiled.
You don’t just get a domain name, you get:
- DNSSEC ensures that no one can manipulate a nameserver in the middle to change these records’ values. This prevents them from pretending to be you and potentially verify themselves to your email server, for example. Interested in learning about Domain Name System Security Extensions (DNSSEC)?
- DKIM adds a layer of encryption to your email signatures to ensure that as your email is sent from one mail server to another, it is not tampered with, and people know the emails come from you. Learn more about DomainKeys Identified Mail (DKIM).
- DMARC adds instructions for handling email errors and provides contact information so that if there is a problem detected, there are instructions available on how to inform the domain name owner. Domain-based Message Authentication, Reporting & Conformance (DMARC) information is here.
- CAA records – because SSL keys are fantastic. They encrypt all websites and a lot of email traffic from sender to recipient. However, most people use them. We also include CAA records on the domain, which includes instructions on which SSL keys are authorized. It would suck to know you encrypted only to find out you were talking to the wrong person. More about this DNS Certification Authority Authorization.
When you get a Choice OMG Website, you get a domain. However, you get much more than just registration.