Website Project in Professional Service Design Portfolio
Portfolio Website for Winnipeg Tax Accountant

Winnipeg Accountant Professional

Professional service providers like accountants and lawyers are known by their names. For Mr. Henderson, we took his name and beefed it up with a strong colour scheme and selected a vibrant green with the blue combination. Green is the colour of balance and growth, while blue is trust and peace.

We used WordPress on our Plesk hosting platform in Montreal (on AWS). The site is very lean and ultra-fast on mobile.

Figure 1 - Screenshot showing 1.42 Second Load Time
This website, although very rich with stunning images, loads in only 1.42 seconds on iPad. That’s a big deal.

When you want to generate leads from a website, it’s important to have a clear and prominent call to action.  On this website, we put a big fat green button front and center with the carefully selected text “BOOK Free Consultation.” The icon of the pointer was also deliberate. It indicates that you can click on the button and subtly encourages it. Once you click that button (regardless of device), you are presented with two simple form fields: Name and Number. For most professionals, that is all that is needed.

CRO Requires a Great Form (Like this one)
CRO Requires a Great Form (Like this one)

Finally, once the form is submitted what happens?  Well, first we check that an event is fired off in Analytics so we can start building look-alike audiences and segment converters for deeper analysis.

GA Event Tracking with Elementor Form Submit
GA Event Tracking with Elementor Form Submit

For those who like this project but prefer to DIY, here is the code we use for Elementor Google Analytics form tracking:

7 Responses

  1. Damn! That is def a wicked cool site. Good job Zach. I can’t wait to see what my project is going to look like.

  2. Here is the bottom line: Yes, this company is worth your money to upgrade your website

  3. Hey I have a small practice in Brandon Manitoba and your work is good. Email me when you have a moment.

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