Professional service providers like accountants and lawyers are known by their names. For Mr. Henderson, we took his name and beefed it up with a strong colour scheme and selected a vibrant green with the blue combination. Green is the colour of balance and growth, while blue is trust and peace.
We used WordPress on our Plesk hosting platform in Montreal (on AWS). The site is very lean and ultra-fast on mobile.
When you want to generate leads from a website, it’s important to have a clear and prominent call to action. On this website, we put a big fat green button front and center with the carefully selected text “BOOK Free Consultation.” The icon of the pointer was also deliberate. It indicates that you can click on the button and subtly encourages it. Once you click that button (regardless of device), you are presented with two simple form fields: Name and Number. For most professionals, that is all that is needed.
Finally, once the form is submitted what happens? Well, first we check that an event is fired off in Analytics so we can start building look-alike audiences and segment converters for deeper analysis.
For those who like this project but prefer to DIY, here is the code we use for Elementor Google Analytics form tracking: