Website Project in Attractions & Entertainment Design Portfolio
Wild West Shooting Centre Website Created by ChoiceOMG

High Traffic Shooting Range

Inside of North America’s largest shopping mall, there is an extensive indoor pistol range where you can safely fire real handguns. Your options may include the Desert Eagle, the Colt 45 Magnum, and some other shoulder busting exotic pistols.

People travel to West Edmonton Mall from across the country and even the world in some cases.

Directly speaking – we needed a website that communicated a lot of Q&A style information in a mobile way. First, we dived deeply into web Analytics to learn about the traffic they were getting. We found most people were looking for information about licenses, minimum age requirements, and many the same answers many callers were asking the range staff.

It was clear that people were first looking for answers on the website and not finding them. The call volume was high for common questions and information that should be on their website.

When you look at this website design, notice how it communicates pricing and provides informative answers.

In this case, reducing the number of shooting range inquiry calls was a good thing. It meant that more group bookings could be taken over the phone which is a much more effictive use of resources at the shooting range.

Executive Summary

6 Responses

  1. I’m looking through your website portfolio and your sites are fast. Do you recommend CloudFront?

    1. CloudFront is mostly beneficial when you want your root domain (like “domain.com” without the “www” in front) to point at a CNAME address. Normally the root domain needs to point at an IP and after a certain point of growth for a website it’s important to plan for changing IP addresses. When you use a CNAME then this process is much easier. Thanks for checking out our portfolio. If you are on IRC, I hang out on EFNet and can check out what you have going on.

    2. Sorry… one more thing. CloudFront does improve speed, but if you want really good speed look into nginx proxy-cache and fastcgi-cache. I’ve built up years of experience with it and I’m always learning new ways to cache between servers, but the biggest gains in speed that I ever had were a result of understanding nginx better. Also look into load balancing as your traffic grows.

    1. The rebuild is using nginx and unit to automatically spool up new POS system for both in-store POS and web ecommerce. It’s done. We’re just checking security now.

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