So you think you can design?

Like everything else, there’s a whole range of website design capabilities out there. And like most things, it’s often the case that you get what you pay for.

If you’re wondering what value there is in investing in professional website design, we’ll walk you through a few of the advantages. At Choice OMG, we’re committed to working with businesses to create dynamic and affordable websites with high functionality.

We recognize that businesses have options. There are many website design programs available to build your own website using a template. In fact, a lot of less expensive web design companies also use these programs, marking up the prices substantially for something you could do yourself.

Those options might seem tempting, but they lack the competitive edge you’ll gain from having a professionally designed site. We encourage you to consider how a team like ours can add substantial value to your business, then contact us to make it happen.

First impressions

You only have seconds to capture an audience with your website. It’s essential that your website looks trustworthy, particularly if you integrate e-commerce.

Professional designers understand how to make a site easy to navigate and create a visual appearance that draws users in. Regular maintenance will also ensure you don’t lose your audience to broken links or outdated information.

Branding

Your brand should always be consistent. Website design companies have the expertise to ensure that the visual representation of your brand remains uniform throughout your site. This also extends to your social media platforms and advertising.

Branding can be as simple as your use of colour and font, and as complex as ensuring your voice consistently conveys your value proposition. Content creation should reflect and represent your brand as accurately as your logo.

User experience

This may sound easy, but creating a website that’s user-friendly can be challenging. From navigating a menu to making contact, every aspect of your website design should be considered from the perspective of your users.

Developers understand the interaction between UI (user interface) and UX (user experience) and expertly integrate your site’s features to enhance the user’s experience.

Additionally, users are increasingly accessing the internet through a variety of mobile devices. It’s essential that your website is optimized for mobile use.

Search engine optimization

Understanding SEO is about more than keywords. Search engine optimization means improving the structure and content of your website so that it can be crawled and indexed more effectively by search engines. This will increase the visibility of your website in the search results to attract more visitors.

Professional web designers also understand that your SEO is improved by keeping users on your page. This relies on creative content and easy navigation to build an engaged audience.

Competitive advantage

Everyone has a website these days, so you might think they’re a dime a dozen. But the more websites are out there, the more vital it is that you maintain a competitive advantage with a professional and optimized site.

Web developers regularly audit and maintain sites, providing you with valuable updates to keep your material fresh. Tracking and acquisition models give you insight as to where your clients are coming from, enabling you to market more effectively. This improves lead generation and ultimately contributes to the success of your business.

Layout design

A well-designed website is more likely to build an engaged audience and encourage repeat customers. The layout should be simple and clean, effectively drawing attention to the most important information.

From menu options to your call to action, each aspect of your site should serve an identifiable purpose to add overall value.

Understanding your audience

All website development should begin with a solid understanding of the intended audience. Things like age and web literacy can drastically change the style and design.

The best website companies include business awareness to employ successful digital marketing strategies. While building a website may seem formulaic, strong website design requires business insight. What audience are you attracting and what actions do you want to induce?

Accessing government grants

Small- and medium-sized businesses are in luck. The Government of Canada recently launched the “Canada Digital Adoption Plan”, giving businesses grants up to $2400. In order to access it, you’ll need to work with an approved provider, like Choice OMG.

IYKYK

We’ve been in the business of website design long enough to have seen it all. We know that we’re competing against inexpensive build-your-own versions, but we’re also confident in the value we add.

Optimized websites include more than what you see. Our team of exceptional designers, developers and creatives is led by a CEO with an MBA. When it comes to website creation, we’re the full package.

Marvel fans (like us) will be familiar with Thanos’ famous lines, “You could not live with your own failure. Where did that bring you? Back to me.” Instead of being tempted to spend less on an ineffectual website design, find out how we can work together to build a powerfully efficient site that will get you verifiable results.