Built-in Site Management & Updates

Website traffic analytics

The websites we build have a Content Management System (CMS). There is much written about content management systems on the web already, so if you are interested in delving into the topic, we recommend looking up either WordPress or Drupal. They are the most prevalent content publishing systems out there and the ones we build on top of.

Even websites that remain relatively static benefit from a content management system such as WordPress or Drupal. For example, managing a large amount of SEO information a site requires (such as metadata or sitemaps) can be cumbersome on static HTML pages. With a good CMS, you can quickly install an extension to automate this type of routine tasks.

Analytics management and reporting tools

Managing your analytics means configuring custom reports, granting access to third parties, and accessing the data. When you hire a third party to run an advertising campaign for you, you’ll want them to see the analytics so they can improve their campaigns while they run. You will also want them to configure their conversion metrics and goals so that you can get a quick birds-eye-view of the campaign’s effectiveness.

We always set up Google Analytics (GA) to start tracking the day your site is ready to launch so that every single click is measured. You are added as the owner and administrator to control who can access and use your analytics.

Analytics about your visitors will tell you what pages are popular, how long people spend on those pages, and who referred visitors to your site. All kinds of data are anonymously collected from your visitors. You can identify the ratio of desktop to mobile users, what geographical area your visitors are from, and you can even identify behavioural patterns like the tendency to always return to the homepage using the back-button rather than clicking the next page. Using analytics is vital to the success of a website.

Domain names, hosting, and physical control over your website

Note, if you manage your own hosting, this information does not apply. Consult your hosting company for information about your control panel.

Access your web hosting control Plesk panel at any time. From time to time, you might need access to your website’s source code, your databases, or you might want to install something that you can’t do from within the CMS. It’s your website, so you have full access to it to do as you please. The control panel includes backup and transfer settings, as well as options to fine-tune your web server.

Create scheduled backups, send a copy of your entire website to DropBox, or grant access to a third-party developer. Our hosting is fast and optimized for Drupal and WordPress, so developers are happy to see how fast the interface is.

One portal, all your access

We know managing passwords can be troublesome. All your accounts are tied to a single email login (single-sign-on). All your website features can be turned on and off inside your Plesk control panel.

Don’t worry, were only a call away if you ever need us.

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