(how we do business)
There are privacy concerns on the web furthering internet regulation and control. However, the internet remains a transnational border-less environment with a lot of unregulated business activity. SEO, spammy behavior, and scam artists thrive online. Dishonest companies sell products and services that don’t work, thieves and hackers remain completely anonymous, and all kinds of tools and data collection methods are in place to help advertisers find ways to influence you. Where is the line?
Online marketing is sold as a turn-key easy solution to increase revenue. However, when it comes down to dollar for dollar results, small business owners are tricked into signing unfavorable contracts with companies like Reach Local, Yellow Pages, or Rogers OutRank. The concepts behind what they sell are real, however after you add-on all the layers of administration and sales that go into their service, you’re not going to be in a competitive position in the online marketing environment.
Plagued with false promises and unethical sales teams, small business owners find themselves shying away from anything related to Online Marketing. We are attacking these competitors head-on by being strong where they are weak.
Advertisers traditionally required clients to commit upfront due to the significant capital costs needed to produce media. For example, phonebook publishers need commitments of a full year of advertising because the publication is annual. Yellow pages carried this over into the online world getting annual commitments when they were not required. These are not fair contracts. In the online world, there are essentially no capital costs for printers, no media production costs, and campaigns can be started and stopped in a moment without additional expense.
We will not charge our clients when we don’t need to. Online marketing campaigns either go well or they don’t. They are instant. Yes, there are some cases where a data collection period is needed to facilitate automation tools, but this period is often only a week. We can build campaigns that deliver results almost instantly. There are cases where you can’t beat the competition, or other factors prevent you from success with online marketing and in these situations we don’t trap you with a contract. One of our three core values is client success. If your business is not successful, then we are not successful.
We bet on the long game. Our pricing aim is to deliver more value for your dollar than any of our competitors can. We want to help you focus your resources on the things which provide you with the greatest benefit. In turn, we become beneficial to you and solidify a profitable relationship. We are in the business of long-term growth, not our own quarterly revenue.
An organization is made up of real people. We understand that. We will always approach problems in the spirit of resolution. We are grounded. At Choice, we empower all of our individuals with the ability to make decisions that are fair, and that protect our reputation.
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