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Case Study

Driving Growth Through SEO & Google Ads Optimization

Industry: Asphalt and Concrete Paving
Services: SEO + Google Ads Management
Period Compared: March–August 2024 vs. March–August 2025

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The Results

When comparing May–August 2025 to the same period in 2024, the impact was dramatic:

  • 🚀 316% overall increase in website traffic

  • 📈 305% increase in organic traffic from SEO

  • 💰 50% reduction in Google Ads cost per conversion

  • 🔑 $9 average cost to generate a qualified lead via Google Ads

  • 🎯 102% increase in conversion rate across campaigns

 

The Challenge

Our client needed a more cost-efficient way to drive qualified leads online. Their website was receiving modest traffic, but conversion rates were low, and the cost per lead from Google Ads was cutting into ROI.


They approached us with the goal of scaling traffic, improving lead quality, and reducing acquisition costs.

Our Approach

We developed a dual strategy:

  • SEO Optimization: Implemented a comprehensive SEO program, including content improvements, keyword targeting, technical fixes, and authority-building initiatives.
  • Google Ads Revamp: Restructured campaigns, refined targeting, introduced new bidding strategies, and optimized ad copy/landing pages to improve conversion efficiency.

What This Means for the Client

By combining long-term SEO growth with cost-efficient Google Ads, the client now enjoys:

  • A steady flow of qualified leads at a fraction of their previous cost
  • A marketing system that is scalable and sustainable
  • Greater ROI from their digital marketing investment

Key Takeaway

With the right mix of organic visibility and paid efficiency, businesses can unlock exponential growth. This case shows that it’s possible not just to increase traffic, but also to turn that traffic into real, affordable customers.

316% overall increase in traffic to site
305% increase in organic traffic (SEO)
Google Ads cost Per conversion reduced by 50%
Currently cost $9 to generate a lead via Google Ads
Conversion rate has increased 102%
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