About Choice OMG

Edmonton's digital marketing specialists since 2010. A 12-person team that monitors 60,000+ data points daily across 30 active clients, runs automated health checks every day, and verifies ad budgets every 30 minutes.

Our Story

Choice OMG was founded in 2010 in Edmonton, Alberta. We started with a conviction that small and mid-sized businesses in Western Canada deserved the same calibre of digital marketing as large enterprise companies, without the agency markup, the junior account managers, or the vague reporting.

Over 15 years, we've built something closer to a tech company than a traditional agency. Our monitoring infrastructure tracks 60,000+ data points daily, health-checks 21 websites every day across 8 categories, and verifies ad budgets every 30 minutes. When something breaks at 2 AM, our systems catch it before you wake up. No white-label subcontractors. No offshore execution. Every strategy is built by the same people who execute it.

Today we manage 30 active clients across healthcare, automotive, construction, and professional services. Our infrastructure compounds: every client benefits from the monitoring, tooling, and pattern recognition we've built over 15 years of managing real accounts in competitive Western Canadian markets.

Our Location

8739 53 Ave NW
Edmonton, AB T6E 5E9

1-877-930-0955 (Sales)
(780) 628-2798 (Customer Service)
(780) 640-1600 (Billing)
mailbox@choice.marketing

Monday – Friday, 9 AM – 5 PM MT

What Makes Us Different

We run digital marketing the way a tech company runs infrastructure. Monitoring beats reporting. Specialists outperform generalists. Flat fees align incentives. Infrastructure compounds.

Monitoring Beats Reporting

Most agencies send you a monthly PDF. We monitor 60,000+ data points daily, run 21 automated health checks every day, and verify ad budgets every 30 minutes. Problems are caught and fixed before they show up in a report.

Flat Fees, No Surprises

All web optimization and Google Ads engagements are flat monthly retainers. We never charge a percentage of ad spend. Scope is defined upfront. Same invoice every month until we agree to expand scope. Read why flat fees align incentives.

Specialists, Not Generalists

Our 12-person team has deep specialization across technical SEO, Google Ads, web development, and content strategy. You get the specialist, not a generalist account manager passing work down the chain.

Our Team

Our specialists. No junior account managers, no white-label subcontractors. The people you meet are the people who do the work.

Nur Md Rony, App Project Manager at Choice OMG

Nur Md Rony

App Project Manager

George Brown College postgrad in mobile application development. Manages app projects, app store listings on Google Play and Apple App Store, cloud infrastructure, and technical support across the portfolio.

Gabriella Jaffray, Office Manager at Choice OMG

Gabriella Jaffray

Office Manager

20+ years of hospitality experience. Leads client billing, vendor coordination, and office administration with precision and a strong service focus.

Chris Laubenstein, VP Sales at Choice OMG

Chris Laubenstein

VP, Sales

13+ years in digital marketing. Specializes in strategic consulting for healthcare, dental, and professional services verticals. Focused on long-term client relationships and retention.

Jordan Rude, Director of Production at Choice OMG

Jordan Rude

Director of Production

MacEwan University trained in design and illustration. Manages the Edmonton office and directs creative production across print graphics, large-format signage, vehicle wraps, and physical staging.

Kaily Hirsch, Copy Chief at Choice OMG

Kaily Hirsch

Copy Chief

Leads content production across client websites, Google Business profiles, and social platforms. Every piece is mapped to keyword targets from the client strategy and optimized for search visibility.

Raj Mehta, Google and Microsoft Ads Specialist at Choice OMG

Raj Mehta

Google & Microsoft Ads Specialist

Manages Google Ads and Microsoft Advertising campaigns across the client portfolio. Handles Search, Performance Max, and Demand Gen builds, bidding strategy, search-term hygiene, and conversion tracking.

Nicole Del Rosario, Meta Ads and YouTube Specialist at Choice OMG

Nicole Del Rosario

Meta Ads & YouTube Specialist

Manages Facebook, Instagram, and YouTube ad campaigns across the client portfolio. Handles audience targeting, creative strategy, lead generation optimization, and CAPI tracking implementation.

Peter Jaffray, Operations Manager at Choice OMG

Peter Jaffray, MBA CD

Operations Manager

Built the monitoring infrastructure that tracks 60,000+ data points daily. Builds and maintains 17 internal AI tools that support staff across reporting, ad management, SEO, and client operations.

Kierra Dahlin, Graphic Ad Producer at Choice OMG

Kierra Dahlin

Graphic Ad Producer

Produces the graphic ad creative and social graphics carrying Choice OMG client brands across Meta, Google, and display placements. NAIT-trained in Web Design and Development with honours. Treats type, hierarchy, and consistency as structural decisions, not decorative ones, and ships creative that lands inside platform spec on the first submission.

Ese Isobi, Video Ad Producer at Choice OMG

Ese (Evan) Isobi

Video Ad Producer

Produces video ads for Reels, Stories, and in-feed placements. Creates graphic ad assets and manages monthly creative refreshes to prevent audience fatigue across Meta and display campaigns.

MingYun Han, Data and Analytics Manager at Choice OMG

MingYun Han

Data & Analytics Manager

Manages the data pipelines and analytics infrastructure that feed our centralized reporting database. Ensures data accuracy across GA4, Search Console, and SEMrush integrations.

Operations Manager

Open Position

We're looking for an operations manager to help coordinate workflows, optimize processes, and support the team as we scale.

Copy Writer

Open Position

We're looking for a writer who can produce SEO-driven website copy, blog content, and Google Business profile updates across our client portfolio.

Ad Specialist

Open Position

We're looking for an ad specialist to manage Google Ads and Meta campaigns, optimize bidding strategies, and drive measurable results for clients.

2010
Founded in Edmonton
12
Team Specialists
60,000+
Data Points Monitored Daily
30
Active Clients

Accreditations & Partnerships

Choice OMG is a Google Partner, a Microsoft Advertising Partner, and a Better Business Bureau Accredited Business with an A+ rating. We are members of the Edmonton and Winnipeg Chambers of Commerce.

Better Business Bureau Accredited Business, A plus Rating Google Partner Microsoft Advertising Partner Edmonton Chamber of Commerce member Winnipeg Chamber of Commerce member

Recent thinking

We publish what we learn from running 30 client accounts. The latest three pieces from the blog.

AI Industry

A Publishable Study Is Sitting Unclaimed in the AI Safety Debate

Everyone has an opinion on whether calling an AI dangerous makes it look more capable. Nobody has tested it. The adjacent literatures are strong, the manipulation is trivially cheap, and the obvious design has a confound that would sink it. The question, the surrounding evidence, the study that would settle it, and the four ways it goes wrong.

August 11, 2026
AI Industry

The Settings Screen Is Gone. The Setup Work Isn't.

AI tools deleted visible configuration, and the setup work moved where buyers cannot see it. The 2026 tooling market ran the experiment at full scale: easy to try, easy to cancel, and billing units that admit nobody has settled what AI value costs. We built the chain that measures conversions from AI, and we publish our own numbers, zeros included.

August 5, 2026
AI Visibility

SEO Didn't Die. It Split in Two.

Search split into two measurable jobs. Ranking decides which page a human visits. Citation decides which passage an AI system trusts as evidence inside its answer, and as of 2026 the two are scored on separate reports. This is the map of both scoreboards: crawler access, evidence writing, local entity consistency, and honest measurement, with each lever pointed at the piece that owns it.

August 2, 2026

View all posts

We are hiring

We are growing the team across Meta Ads, Google Ads, organic social, analytics, and operations. If you want to do specialist work the way a tech company runs it, take a look.

See open roles

Ready to Work With Us?

Book a 15-minute discovery call. We'll look at your current situation honestly and tell you what we'd do, and whether we're the right fit for each other.

Book a Discovery Call