About the Foundational category

This category is your go-to hub for deep dives into the psychological underpinnings of marketing and the timeless principles that form its bedrock. Here, we discuss and debate the cornerstone principles of marketing. It is an ideal space for students, educators, and practitioners alike to understand the fundamental concepts underpinning all marketing strategies and tactics.

The Foundational category offers a space distinct from the Learning category by focusing on the enduring, theory-based aspects of marketing rather than the evolving technological applications. Topics should broadly encompass the theories of consumer behaviour, market segmentation, brand positioning, pricing strategies, and more. This category is crucial as it serves as a repository of knowledge for the foundational aspects of marketing, providing a balance to the more technologically-focused discussions. It could potentially be subdivided into areas such as “Consumer Behavior,” “Marketing Principles,” and “Marketing Psychology.”