About the Innovation category

In the Innovation category, we showcase and discuss the most creative ideas and forward-thinking initiatives in the world of marketing. This forum celebrates creativity and out-of-the-box thinking in marketing, enabling us to learn from the most innovative minds and companies in the industry.

Distinct from both Learning and Foundational, the Innovation category captures the spirit of originality and daring in marketing. Topics here may revolve around groundbreaking campaigns, disruptive marketing technologies, or novel approaches to customer engagement. This category is essential to inspire our community and fuel discussions on how to push the boundaries of traditional marketing. Subcategories could include “Disruptive Marketing,” “Innovative Campaigns,” and “Emerging Marketing Technologies.”