FOR IMMEDIATE RELEASE
Choice OMG Announces Enhanced Meta Lead Ads Compliance Standards for Clients
Edmonton, AB — 12 Dec 2025 — Choice OMG, a full-service digital marketing and web design agency based in Edmonton, has announced the implementation of enhanced compliance standards for Meta (Facebook and Instagram) Lead Ads in response to Meta’s updated privacy and data-handling requirements.
The new standards ensure that client lead generation campaigns meet Meta’s latest policies around user consent, transparency, and responsible data collection, while maintaining campaign performance and lead quality.
“Meta’s updates are about protecting consumers and improving trust in digital advertising,” said Peter Jaffray, Owner of Choice OMG. “We see this as an opportunity to raise the bar for our clients — not as a disruption.”
What the Update Means for Clients
Choice OMG’s enhanced standards focus on:
- Clear and explicit consent language in all Meta Lead Ads
- Collection of only relevant, necessary user information
- Proper privacy policy integration
- Responsible lead data handling and follow-up practices
These measures align with Canadian privacy expectations and Meta’s global advertising policies.
Proactive, Not Reactive
Rather than waiting for ad disapprovals or account restrictions, Choice OMG has proactively updated its internal processes, lead form templates, and campaign review procedures to ensure compliance from launch.
“Our goal is to protect our clients’ advertising accounts while improving lead quality and long-term campaign stability,” added Jaffray. “Clean data practices benefit everyone.”
No Disruption to Active Campaigns
Clients currently running Meta Lead Ads with Choice OMG will not experience disruptions. Where updates are required, Choice OMG will guide clients through the process and recommend improvements tailored to their business goals.
Advertising platforms are increasingly focused on transparency and accountability. Similar updates have also been introduced across Google Ads advertiser verification and disclosure requirements, reflecting a broader shift toward clearer identity, consent, and data handling standards.
About Choice OMG
Choice OMG is an Edmonton-based digital agency specializing in web design, digital marketing, branding, and lead generation for small to mid-sized businesses across Canada. The company is known for practical strategy, transparent execution, and long-term client partnerships.
Media Contact:
Peter Jaffray
Owner, Choice OMG