Technical SEO That Actually Moves Rankings
Most agencies talk about keywords. We talk about the infrastructure that makes keywords work: crawlability, indexation, structured data, site architecture, and the technical foundations that determine whether Google understands your business or ignores it.
Choice OMG’s SEO practice is built by developers who understand search engines at the code level—not marketers who learned SEO from blog posts. Our team includes Google-certified specialists with over a decade of experience in both software development and search marketing.
What We Actually Do
Technical Audits
Deep-crawl analysis of your site’s architecture, identifying indexation issues, crawl budget waste, duplicate content, and structural problems that suppress rankings. We don’t just run a tool and hand you a PDF—we diagnose and prioritize using methodologies aligned with Google’s Search Essentials.
Structured Data & Schema Markup
We implement comprehensive schema markup that helps Google understand your business as an entity, not just a collection of pages. LocalBusiness, Product, Service, FAQ, HowTo—whatever your business needs to appear in rich results.
Core Web Vitals & Page Speed
Google’s performance metrics directly impact rankings. We optimize LCP, FID, and CLS through code-level improvements, not plugin band-aids.
Content Strategy & Authority Building
Keyword research grounded in search intent, content gap analysis, and strategic content development that builds topical authority over time.
Local SEO
Google Business Profile optimization, local citation building, review management, and local pack strategies for businesses serving specific geographic areas.
Results We’ve Delivered
Alberta Optometry Group: Technical SEO overhaul and schema implementation helped this multi-location practice expand from 3 to 6 locations in under 24 months. Organic visibility increased 340% across their service area. Read the full case study →
Automotive Service Provider: Site architecture restructure and Core Web Vitals optimization resulted in page-one rankings for 15 high-intent local keywords within 6 months. Read the full case study →
B2B Industrial Services: Schema markup and technical foundation work positioned this oilfield services company for consistent organic lead generation in a competitive vertical. Read the full case study →
How We Work
Month 1: Diagnostic Sprint
Comprehensive technical audit, competitive analysis, and prioritized action plan. You’ll know exactly what’s broken and what to fix first.
Months 2-3: Foundation
Technical fixes, schema implementation, on-page optimization. The unsexy work that makes everything else possible.
Months 4+: Growth
Content development, link building, ongoing optimization. Quarterly reporting you can actually understand.
Who This Is For
Businesses with 2+ locations who’ve plateaued in search visibility. E-commerce sites losing ground to competitors. Service businesses in competitive local markets. Companies whose previous agency delivered reports but not results.
If you’re ranking on page 3 and want to understand why—or you’re on page 1 and want to stay there—we should talk.
Frequently Asked Questions
How long does it take to see SEO results?
Most clients see measurable improvements in 3-6 months. Technical fixes often show impact within weeks; competitive keyword rankings typically take 4-6 months of sustained effort.
Do you guarantee rankings?
No. Anyone who guarantees specific rankings is either lying or using tactics that risk penalties. We guarantee transparent work, clear reporting, and a focus on sustainable results.
What’s the difference between technical SEO and regular SEO?
Technical SEO focuses on how search engines crawl and understand your site—site speed, mobile usability, structured data, crawl efficiency. “Regular” SEO often emphasizes content and keywords. We believe technical foundations must be solid before content strategies can succeed.
Ready for an SEO audit that tells you the truth?
Meet the team or call us directly at (780) 628-2798.
This page was last updated December 2025. Our team reviews service pages quarterly to ensure accuracy.