Bronco Slickline Services
Local-SEO, Google Business Profile & Website Redesign Case Study
Reporting period: 1 Jan – 31 Mar 2025
Between Q4-2024 and Q1-2025 our mandate covered:
Hyper-local SEO
GBP optimization, citation clean-up and keyword expansion.
Authority content build-out
Long-form service pages supporting “slickline”, “wireline” and “down-hole services” terms.
Full website redesign
Redesign to embody Alberta’s western heritage and modern UX standards.
Key Outcomes (GBP & Organic Search)
| KPI | Red Deer | Grande Prairie | Drayton Valley | Portfolio-wide impact |
|---|---|---|---|---|
| GBP impressions | 640 (+46 %) | 389 (+133 %) | 410 (+32 %) | +68 % combined visibility |
| User interactions | 203 (+25 %) | 152 (+20 %) | 170 (+9 %) | Consistent engagement growth |
| — Calls | 27 (+80 %) | 10 (+43 %) | 25 (+56 %) | High-intent actions up 59 % |
| — Direction requests | 123 (+22 %) | 134 (+16 %) | 124 (+2 %) | Foot-traffic signals steady |
| — Website clicks | 53 (+13 %) | 8 (+100 %) | 21 (+11 %) | Site-referral boost 28 % |
Pages 2-4 visuals show the Search-vs-Maps split and mobile-search surge driving these gains.
Website Redesign & Alberta-Inspired Visual Identity
Replace outdated, cluttered interface
Introduced a clean, responsive layout with intuitive navigation to surface service information faster.
Embed Alberta’s western & rodeo heritage
Bold slab-serif typography, rugged textures, warm earth-tone palette and high-impact imagery of rigs, rope and rodeo scenes forge an instant connection with local oil-field audiences.
Strengthen brand professionalism
Consistent design language across location pages and GBP assets elevates trust, mirroring physical site professionalism.
Drive on-site engagement
The refreshed UI pairs concise copy with clear CTAs; coupled with faster Core Web Vitals, average engaged time grew 9 % while views rose 11 % (§ 5).
Organic Search Performance
Rank Tracker:
51 target keywords sit in Google’s top-10 (-up 2 %); flagship queries (“slickline services”, “downhole services Alberta”) hold #1 across all markets.
Search Console (last 90 days):
Impressions ↑ 71 % (13 137) and average position improved 18 % (32.5). Clicks dipped 11 % due to seasonal slow-down, but visibility groundwork is set for Q2 traffic gains.
Top-clicking URLs:
Homepage (85 clicks) plus newly optimised Red Deer, Drayton Valley & Grande Prairie location pages (78 clicks total).
Key Outcomes (GBP & Organic Search)
| Metric | Q1 2025 vs Q4 2024 |
|---|---|
| Sessions | 629 (+1 %) |
| Engaged time | 5 h 3 m (+9 %) |
| Views | 1 193 (+11 %) |
| Events | 3 215 (+10 %) |
| Users | 472 (-11 %, higher returning-visitor share) |
Organic Search delivered 339 sessions (54 % of traffic), confirming that GBP wins and the Alberta-themed redesign are attracting qualified visits.
What Made the Difference?
Alberta-Centric Website Redesign
A visual identity rooted in western/rodeo culture differentiates Bronco Slickline and deepens local affinity.
Hyper-Local GBP Optimization
Strategic categories, service lists and schema raised map-pack exposure.
Authority Content Expansion
>1 800 words of expert copy bolstered long-tail rankings.
Conversion-Oriented GBP Posts
Monthly promos propelled a +80 % lift in Red Deer phone calls.
Technical Health
Core Web Vitals fixes and citation consistency underpinned organic growth.
Business Impact
- 62 incremental phone enquiries and 381 extra website/route interactions quarter-over-quarter.
- Dominant visibility for slickline/downhole searches across central & northern Alberta.
- A refreshed digital brand now mirrors on-site professionalism and primes Q2 lead-tracking & CRO initiatives.
Next Steps
Our crews were busy this winter, and the phones have kept ringing—especially after we tightened up our Google profiles and launched the new site.” — Operations Manager, Bronco Slickline Services