Capturing 81% More ‘Dental Implant’ Searches:
How Dr. Lampee’s Teeth in 24 Broke Through a Crowded Market
Executive Summary
In a saturated Portland dental market, Dr. Lampee’s practice struggled to gain visibility for high-volume generic searches like “dental implant Portland.” Although his “Teeth in 24” service was strong, prospective patients searching general terms weren’t finding him.
To solve this, Dr. Lampee partnered with Choice OMG to overhaul his digital presence. The team consolidated thin, scattered implant pages into a single authoritative pillar, implemented structured schema markup, and reinforced internal linking to the consult funnel.
Within 12 months, organic impressions for “dental implant” soared from 27,500 to 49,800 (+81%), clicks rose from 28 to 45 (+61%), and average search position nudged from 34.4 to 33.6—shifting visibility to more transactional queries. These gains translated directly into consult submissions and over $200K in incremental Q1 2025 revenue from implant procedures.
The Challenge
Generic queries like “dental implant Portland” represent a major awareness funnel—yet Dr. Lampee’s site wasn’t capturing that traffic. While “Teeth in 24” pages were performing, generic leads landed on outdated or fragmented content, or worse, competitor websites.
Low Organic Visibility:
Key implant pages appeared on pages 3–4 of search results (positions 34–36).
Thin, Dispersed Content:
Multiple legacy URLs (e.g., /implant-dentistry/, /dental-implants-beaverton/) lacked depth and cross-linking, diluting search authority.
Missed Lead Opportunities
Qualified traffic bypassed the site entirely, unaware of Dr. Lampee’s distinctive in-house implant solution.
Objectives
- Consolidate implant content into one authoritative, search-optimized page.
- Capture a larger share of generic “dental implant” impressions and clicks.
- Funnel traffic into measurable consult requests for the Teeth in 24 program.
The Solution
A. Content Consolidation
Merged eight outdated implant-related pages into a single, comprehensive pillar at /dental-implant/, structured for both user clarity and crawlability.
B. On-Page & Schema Enhancements
Title Tag / Meta:
Crafted a balanced meta title—“Dental Implants Portland | Same-Day & Full-Arch Implants | Dr. Lampee”—to target both broad and high-intent searches.
Headings:
- H1: Dental Implants in Portland, OR
- H2/H3s: Included “Dental Implant Procedure Step by Step,” “Cost & Financing,” “Why Choose Dr. Lampee,” and “FAQs” for crawl efficiency.
Schema Markup:
- LocalBusiness → Dentist with full NAP, geo-coordinates, and hours.
- Service → MedicalProcedure (Dental Implant Surgery) with detailed prep and recovery info.
- FAQ schema with 10 common queries, helping secure a featured snippet for “What’s the success rate of dental implants?”
C. Internal Linking & Supporting Content
Free Implant Consult Page:
Created an 800-word standalone page with embedded form and click-to-call button. Linked from all high-traffic entry pages.
Teeth in 24 Updates:
Added a new comparison section—“Teeth in 24 vs. Traditional Single Implants”—with internal links to both the new implant pillar and consult page.
Supporting Blog Post:
Published a 1,200-word post on “Dental Implant Aftercare” to reinforce topical authority and drive internal link equity.
Google Business Profile Optimization:
Made “Dental Implant” the top-listed service. Uploaded new photos (CBCT scans, in-surgery shots) and a video walk-through of the “Teeth in 24” process.
D. Technical Improvements
Image Compression & Lazy Loading:
Compressed the hero banner image to 250 KB and lazy-loaded diagrams and testimonials to improve page load times.
Speed Metrics:
Achieved a mobile first contentful paint (FCP) of 1.3 sec—down from 2.7 sec—improving user experience and SEO signals.
Redirect Cleanup:
301-redirected 8 legacy URLs to the new implant pillar. Updated XML sitemap and re-submitted in Google Search Console.
Key Takeaways & Lessons Learned
A Single, Authoritative Pillar Outperforms Fragmented Pages
Consolidating eight legacy URLs into one optimized implant page allowed Google to better understand the site’s expertise—driving an 81% boost in impressions.
FAQ Schema and Strong Content Unlock Snippets
Answering key patient questions in HTML and schema helped secure multiple “Position 0” snippets, including “What’s the success rate of dental implants?”—increasing visibility and trust.
Strategic Internal Linking Converts Traffic
Guided paths from /dental-implant/ → /free-implant-consult/ → /teeth-in-24/ captured patients across the search journey—from awareness to booking.
Local Signals & Review Keywords Build Credibility
Updating GMB with implant-relevant visuals and reviews containing “dental implant” helped build local trust and improve performance for “[city] implant” queries.
Even Small Ranking Gains Matter in Competitive Niches
Though the average ranking improved just 0.8 positions, the page began ranking for higher-value, transactional keywords—fueling consult submissions and bookings.
Ready to dominate “dental implant” searches and drive revenue-generating consults?
By unifying eight thin implant pages into a structured content hub—supported by schema, thoughtful UX, and targeted internal links—Dr. Lampee’s practice achieved an 81% lift in impressions, a 61% increase in clicks, and nearly $200K in additional Q1 2025 implant revenue.