Case Study

Grand Prix Auto

From Invisible Online to 5,000+ Tracked Leads in 14 Months – at just $3.63 per enquiry

Client Snapshot

Business Type

Family‑owned collision‑repair & auto‑body shop

Location

Edmonton, Alberta (12107 – 66 St NW)

Years in Business

Established 2004

Team

∼12 technicians + office staff

Monthly Ad Budget

CAD 1,000–1,500

Differentiators

OEM‑certified parts, transparent insurance claims, craftsmanship focus

The Challenge

“We had no idea where our budget was going – Yellow Pages kept billing us and showing us word‑soup reports.” – Grand Prix Auto owner

Yellow Pages had built a placeholder "preview" URL that ranked ahead of the real site.

No conversion tracking; the shop could not link spend to booked repairs.

Cash‑flow pressure: shop needed immediate, measurable leads to survive the post‑accident slow season.

Goals & KPIs

KPI	Baseline (Apr 2024)	Target	Outcome
Cost‑per‑Lead	Unknown	≤ CAD 15	CAD 3.63
Monthly Leads	Unknown	250+	360 avg.
Click‑to‑Lead Rate	Unknown	15 %+	35 %
Website Fix	Launch live branded domain & SSL	—	✅ May 2024

(Baseline unknown due to zero tracking under previous provider.)

Targeted Strategies:

Our Google Ads Strategy

Emergency Website Cleanup

Migrated from preview URL, implemented SSL, compressed images, enabled call‑to‑action buttons.

Full Account Audit

Paused non‑performing Yellow Pages campaigns; built fresh Search & Performance Max structures split by service lines.

Conversion Plumbing

Call‑tracking, intake‑form events, and Google Analytics 4 linked to Ads.

Local Intent Targeting

Radius bidding around 50 km, insurance‑repair keywords, structured snippets for OEM certification.

Weekly Optimisation Cadence

Negative‑keyword sweeps, bid‑strategy testing, ad‑copy A/B, budget re‑allocation to high‑ROAS ad groups.

Implementation Timeline

Apr 2024 Audit & Triage
May 2024 Launch & Tagging Live
Jun 2024 Campaign Build & Soft Launch
Jul–Sep Scaling & Creative Testing
Oct 2024 Call-Only Ads Added; Lower CPA
Jan 2025 Seasonal Budget Trim, Efficiency Held
Jun 2025 Data Pull & Wrap-Up

Summary Metrics (Apr 1 2024 – Jun 4 2025)

Clicks

14,300

Conversions (Calls + Forms)

5,050

Cost per Conversion

CAD 3.63

Ad Spend

CAD 18,300

Estimated Jobs Booked*

≈505 (10 % lead‑to‑job ratio, per client)

Revenue Attributed*

≈ CAD 151  K (Avg. ticket CAD 30

Every $1 in ad spend brought in approximately CAD 8.25 in revenue (825% ROAS).

Performance Narrative

Immediate Lift – Conversions began within 30 days after site fix.

Peak Efficiency – July–October 2024: 1,500+ monthly conversions with CPA < $4.

Sustained Quality – Even during winter cutbacks, click‑to‑conversion rate held steady at ≈35%.

ROI Story – Clear correlation between tracking improvements and financial return.

Client Testimonial

“Choice OMG turned our phone back on. Within weeks we were booking dents and collision repairs we never would’ve seen. The numbers are crystal clear, and the service is straight‑shooting.”

– Jordan S., Owner, Grand Prix Auto

Key Takeaways for Small‑Business Owners

Fix the Plumbing First

Conversion tracking and a working domain are prerequisites for profitable ads.

Data Beats Guesswork

Weekly optimisation held CPA at CAD 3.63 despite market fluctuations.

Local Relevance Wins

Radius bidding + service‑specific ad groups delivered a 35 % lead rate.

Transparency Matters

Real dashboards replaced vague “word‑soup” reports, restoring trust.

Start Your Journey

Ready to make every marketing dollar count?

Grand Prix Auto

Client Snapshot

Business Type

Location

Years in Business

Team

Monthly Ad Budget

Differentiators

The Challenge

Yellow Pages had built a placeholder "preview" URL that ranked ahead of the real site.

No conversion tracking; the shop could not link spend to booked repairs.

Cash‑flow pressure: shop needed immediate, measurable leads to survive the post‑accident slow season.

Goals & KPIs

Our Google Ads Strategy

Emergency Website Cleanup

Full Account Audit

Conversion Plumbing

Local Intent Targeting

Weekly Optimisation Cadence

Implementation Timeline

Summary Metrics (Apr 1 2024 – Jun 4 2025)

Clicks

Conversions (Calls + Forms)

Cost per Conversion

Ad Spend

Estimated Jobs Booked*

Revenue Attributed*

Performance Narrative

Client Testimonial

Key Takeaways for Small‑Business Owners

Fix the Plumbing First

Data Beats Guesswork

Local Relevance Wins

Transparency Matters

Start Your Journey

Contact Us

Mississauga Office:

Edmonton Office:

Hours

Grand Prix Auto

Client Snapshot

Business Type

Location

Years in Business

Team

Monthly Ad Budget

Differentiators

The Challenge

Yellow Pages had built a placeholder "preview" URL that ranked ahead of the real site.

No conversion tracking; the shop could not link spend to booked repairs.

Cash‑flow pressure: shop needed immediate, measurable leads to survive the post‑accident slow season.

Goals & KPIs

Our Google Ads Strategy

Emergency Website Cleanup

Full Account Audit

Conversion Plumbing

Local Intent Targeting

Weekly Optimisation Cadence

Implementation Timeline

Summary Metrics (Apr 1 2024 – Jun 4 2025)

Clicks

Conversions (Calls + Forms)

Cost per Conversion

Ad Spend

Estimated Jobs Booked*

Revenue Attributed*

Performance Narrative

Client Testimonial

Key Takeaways for Small‑Business Owners

Fix the Plumbing First

Data Beats Guesswork

Local Relevance Wins

Transparency Matters

Start Your Journey

Contact Us

Mississauga Office:

Edmonton Office:

Hours

Ready to Reclaim Growth?

Yellow Pages had built a placeholder "preview" URL that ranked ahead of the real site.

Summary Metrics (Apr 1 2024 – Jun 4 2025)