Grand Prix Auto
From Invisible Online to 5,000+ Tracked Leads in 14 Months – at just $3.63 per enquiry
Client Snapshot
Business Type
Family‑owned collision‑repair & auto‑body shop
Location
Edmonton, Alberta (12107 – 66 St NW)
Years in Business
Established 2004
Team
∼12 technicians + office staff
Monthly Ad Budget
CAD 1,000–1,500
Differentiators
OEM‑certified parts, transparent insurance claims, craftsmanship focus
The Challenge
“We had no idea where our budget was going – Yellow Pages kept billing us and showing us word‑soup reports.” – Grand Prix Auto owner
Yellow Pages had built a placeholder "preview" URL that ranked ahead of the real site.
No conversion tracking; the shop could not link spend to booked repairs.
Cash‑flow pressure: shop needed immediate, measurable leads to survive the post‑accident slow season.
Goals & KPIs
| KPI | Baseline (Apr 2024) | Target | Outcome |
|---|---|---|---|
| Cost‑per‑Lead | Unknown | ≤ CAD 15 | CAD 3.63 |
| Monthly Leads | Unknown | 250+ | 360 avg. |
| Click‑to‑Lead Rate | Unknown | 15 %+ | 35 % |
| Website Fix | Launch live branded domain & SSL | — | ✅ May 2024 |
(Baseline unknown due to zero tracking under previous provider.)
Our Google Ads Strategy
Emergency Website Cleanup
Migrated from preview URL, implemented SSL, compressed images, enabled call‑to‑action buttons.
Full Account Audit
Paused non‑performing Yellow Pages campaigns; built fresh Search & Performance Max structures split by service lines.
Conversion Plumbing
Call‑tracking, intake‑form events, and Google Analytics 4 linked to Ads.
Local Intent Targeting
Radius bidding around 50 km, insurance‑repair keywords, structured snippets for OEM certification.
Weekly Optimisation Cadence
Negative‑keyword sweeps, bid‑strategy testing, ad‑copy A/B, budget re‑allocation to high‑ROAS ad groups.
Implementation Timeline
- Apr 2024 Audit & Triage
- May 2024 Launch & Tagging Live
- Jun 2024 Campaign Build & Soft Launch
- Jul–Sep Scaling & Creative Testing
- Oct 2024 Call-Only Ads Added; Lower CPA
- Jan 2025 Seasonal Budget Trim, Efficiency Held
- Jun 2025 Data Pull & Wrap-Up
Summary Metrics (Apr 1 2024 – Jun 4 2025)
Clicks
14,300
Conversions (Calls + Forms)
5,050
Cost per Conversion
CAD 3.63
Ad Spend
CAD 18,300
Estimated Jobs Booked*
≈505 (10 % lead‑to‑job ratio, per client)
Revenue Attributed*
≈ CAD 151 K (Avg. ticket CAD 30
Every $1 in ad spend brought in approximately CAD 8.25 in revenue (825% ROAS).
Performance Narrative
Client Testimonial
“Choice OMG turned our phone back on. Within weeks we were booking dents and collision repairs we never would’ve seen. The numbers are crystal clear, and the service is straight‑shooting.”
– Jordan S., Owner, Grand Prix Auto
Key Takeaways for Small‑Business Owners
Fix the Plumbing First
Conversion tracking and a working domain are prerequisites for profitable ads.
Data Beats Guesswork
Weekly optimisation held CPA at CAD 3.63 despite market fluctuations.
Local Relevance Wins
Radius bidding + service‑specific ad groups delivered a 35 % lead rate.
Transparency Matters
Real dashboards replaced vague “word‑soup” reports, restoring trust.