Meta Facebook Manager, Paid Media

Job Description: Join CHOICE OMG as a Paid Media Manager specializing in Meta Facebook. Oversee and optimize client campaigns in alignment with business goals, focusing on effectiveness and ROI.


  • Develop advertising strategies across Facebook and Instagram, aligning with marketing objectives.
  • Optimize ad campaigns using Meta's advertising solutions for peak performance.
  • Analyze performance metrics for effectiveness and improvement opportunities.
  • Manage campaign budgets, including planning and optimization.
  • Collaborate with sales and analytics teams to align goals and maximize ROI.
  • Conduct A/B testing for practical advertising approaches.
  • Develop and maintain KPI reports, providing regular feedback to stakeholders.
  • Work with creative teams to produce compelling ad content.
  • Stay updated on social media advertising trends, especially within Meta platforms.


  • 2+ years of digital advertising experience; agency background beneficial.
  • Recent (last year) active use of relevant skills.
  • Experience with various budgets, including over $50K.
  • Proficiency in lead generation, e-commerce, and awareness marketing.
  • Ability to work under tight deadlines.
  • Strong analytical and problem-solving skills.
  • In-depth knowledge of meta advertising platforms and meta business management.
  • Bachelor's in Marketing, Advertising, Communications, or related field (preferred).
  • Digital marketing or Meta product certification (plus).

How to Apply: Send resume and cover letter to

Cover Letter Format:

  • Company Niche: [Insert company niche]
  • Objectives: [Specify objectives and performance targets]
  • KPIs: [CPC, CPL, CTR, CPM, budgets]
  • Methods of Achievement: [Describe methods used for success]
  • Balanced View: Include positive and negative experiences, detailing plans, outcomes, and learnings from failures.

Emphasis on providing a comprehensive view of company performance, acknowledging successes and failures.

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