Meta Facebook Manager, Paid Media

Job Description: Join CHOICE OMG as a Paid Media Manager specializing in Meta Facebook. Oversee and optimize client campaigns in alignment with business goals, focusing on effectiveness and ROI.

Responsibilities:

• Develop advertising strategies across Facebook and Instagram, aligning with marketing objectives.
• Optimize ad campaigns using Meta's advertising solutions for peak performance.
• Analyze performance metrics for effectiveness and improvement opportunities.
• Manage campaign budgets, including planning and optimization.
• Collaborate with sales and analytics teams to align goals and maximize ROI.
• Conduct A/B testing for practical advertising approaches.
• Develop and maintain KPI reports, providing regular feedback to stakeholders.
• Work with creative teams to produce compelling ad content.
• Stay updated on social media advertising trends, especially within Meta platforms.

Requirements:

• 2+ years of digital advertising experience; agency background beneficial.
• Recent (last year) active use of relevant skills.
• Experience with various budgets, including over $50K.
• Proficiency in lead generation, e-commerce, and awareness marketing.
• Ability to work under tight deadlines.
• Strong analytical and problem-solving skills.
• In-depth knowledge of meta advertising platforms and meta business management.
• Bachelor's in Marketing, Advertising, Communications, or related field (preferred).
• Digital marketing or Meta product certification (plus).

How to Apply: Send resume and cover letter to dreams@choice.marketing.

Cover Letter Format:

• Company Niche: [Insert company niche]
• Objectives: [Specify objectives and performance targets]
• KPIs: [CPC, CPL, CTR, CPM, budgets]
• Methods of Achievement: [Describe methods used for success]
• Balanced View: Include positive and negative experiences, detailing plans, outcomes, and learnings from failures.

Emphasis on providing a comprehensive view of company performance, acknowledging successes and failures.