Carefully crafted search ads and the right search campaign configuration for maximum ROAS. Does your current advertiser make great text ads? How’s your bottom line? It matters.
When you perform a search online you will often see a few ads at the top of the search results. These are paid ads and are for sale on a per-click bases. Advertising on search engines is often called SEM and the bidding strategy pay-per-click (PPC) is synonymous the way it is often used. We group these terms together and just call it what it is: search advertising.
Google and Bing use an auction strategy while Facebook uses a more mysterious algorithm which they frequently change. Google is the most competitive and has the largest audience. Facebook is kind of like a wildcard, but for some businesses it can be a huge business driver.
For everyone else its usually Google Ads that provides the best return. Bing is often an after-thought, but there is potential there and the costs are substantially lower. However Bing (which includes all Microsoft products and Yahoo) has a much smaller audience. Our experience has shown that ad costs are about 75% lower per click than Google Ads, but the audience size is about a tenth. So if you pay $1 per click on Google, you might only pay $0.25 on Bing. However if there are 1000 clicks on Google, there may only be 100 on Bing.
We are certified Google Partners, Bing Partners, and we manage Facebook Ad accounts. We use conversion tracking and we design high converting landing pages for ad campaigns.
Your business objectives matter. If you have a fixed capacity than we need to know that.
Determining the maximum ROI is a science. You need to spend enough on ads to become profitable, but you don’t want to spend so much that all your profits are eaten up. Understanding the true value of your conversions is what we do and we do it well.
You are responsible for paying the provider. Our fees are charged separately.
We don’t resell Google Ads to you rather we manage them for you. We provide you with 100% disclosure and ownership (and no one else.)
If you don’t have an account, we will help you properly set one up and then show you how to grant us the appropriate access level.
You can bid on clicks (which is called pay-per-click), you can bid on 1000 impressions (CPM) and you can now bid on acquisitions or conversions (CPA).
Every search is an auction where your dollar bid, quality score, and historical click-through-rates (CTR) are combined together to make your bid.
If you use PPC then you provide the dollar bid, if you use a conversion based bidding strategy, the dollar bid is generated for you.
With PPC bidding on a local campaign, it takes under a week to determine what your ROI is. With automated bidding strategies they need 10 days to three weeks to get enough information to start working well.
As an advertiser, you should expect to be able to budget at least one month out. However if you are involved in the management of your campaign you can actively participate day to day.
We don’t have them. You can cancel our service with only 30 days notice. You can start and stop with the seasons.
You own your accounts so if you choose to continue using them without us, you are welcome to.
Read the “Advertiser guide” on working with 3rd parties within the Google Ads platform. This is reflective of how we provide all our services.