About Choice OMG

Edmonton's digital marketing specialists since 2010. A 12-person team that monitors 60,000+ data points daily across 33 active clients (counted September 9, 2026), runs automated health checks every day, and verifies ad budgets every 30 minutes.

Our Story

Choice OMG was founded in 2010 in Edmonton, Alberta. We started with a conviction that small and mid-sized businesses in Western Canada deserved the same calibre of digital marketing as large enterprise companies, without the agency markup, the junior account managers, or the vague reporting.

Over 15 years, we've built something closer to a tech company than a traditional agency. Our monitoring infrastructure tracks 60,000+ data points daily, health-checks 22 client websites every day (counted September 9, 2026) across 8 categories, and verifies ad budgets every 30 minutes. When something breaks at 2 AM, our systems catch it before you wake up. No white-label subcontractors. No offshore execution. Every strategy is built by the same people who execute it.

Today we manage 33 active clients across healthcare, automotive, construction, and professional services. Our infrastructure compounds: every client benefits from the monitoring, tooling, and pattern recognition we've built over 15 years of managing real accounts in competitive Western Canadian markets.

Our Location

8739 53 Ave NW
Edmonton, AB T6E 5E9

1-877-930-0955 (Sales)
(780) 628-2798 (Customer Service)
mailbox@choice.marketing

Monday to Friday, 9 AM to 5 PM MT

What Makes Us Different

We run digital marketing the way a tech company runs infrastructure. Monitoring beats reporting. Specialists outperform generalists. Flat fees align incentives. Infrastructure compounds.

Monitoring Beats Reporting

Most agencies send you a monthly PDF. We monitor 60,000+ data points daily, run 21 automated health checks every day, and verify ad budgets every 30 minutes. Problems are caught and fixed before they show up in a report.

Flat Fees, No Surprises

All web optimization and Google Ads engagements are flat monthly retainers. We never charge a percentage of ad spend. Scope is defined upfront. Same invoice every month until we agree to expand scope. Read why flat fees align incentives.

Specialists, Not Generalists

Our 12-person team has deep specialization across technical SEO, Google Ads, web development, and content strategy. You get the specialist, not a generalist account manager passing work down the chain.

Our Team

Our specialists. No junior account managers, no white-label subcontractors. The people you meet are the people who do the work.

Nur Md Rony

App Project Manager

George Brown College postgrad in mobile application development. Manages app projects, app store listings on Google Play and Apple App Store, cloud infrastructure, and technical support across the portfolio.

Gabriella Jaffray

Office Manager

20+ years of hospitality experience. Leads client billing, vendor coordination, and office administration with precision and a strong service focus.

Chris Laubenstein

VP, Sales

13+ years in digital marketing. Specializes in strategic consulting for healthcare, dental, and professional services verticals. Focused on long-term client relationships and retention.

Jordan Rude

Director of Production

MacEwan University trained in design and illustration. Manages the Edmonton office and directs creative production across print graphics, large-format signage, vehicle wraps, and physical staging.

Kaily Hirsch

Copy Chief

Leads content production across client websites, Google Business profiles, and social platforms. Every piece is mapped to keyword targets from the client strategy and optimized for search visibility.

Raj Mehta

Google & Microsoft Ads Specialist

Manages Google Ads and Microsoft Advertising campaigns across the client portfolio. Handles Search, Performance Max, and Demand Gen builds, bidding strategy, search-term hygiene, and conversion tracking.

Nicole Del Rosario

Meta Ads & YouTube Specialist

Manages Facebook, Instagram, and YouTube ad campaigns across the client portfolio. Handles audience targeting, creative strategy, lead generation optimization, and CAPI tracking implementation.

Peter Jaffray, MBA CD

Operations Manager

Built the monitoring infrastructure that tracks 60,000+ data points daily. Builds and maintains 17 internal AI tools that support staff across reporting, ad management, SEO, and client operations.

Kierra Dahlin

Graphic Ad Producer

Produces the graphic ad creative and social graphics carrying Choice OMG client brands across Meta, Google, and display placements. NAIT-trained in Web Design and Development with honours. Treats type, hierarchy, and consistency as structural decisions, not decorative ones, and ships creative that lands inside platform spec on the first submission.

Ese (Evan) Isobi

Video Ad Producer

Produces video ads for Reels, Stories, and in-feed placements. Creates graphic ad assets and manages monthly creative refreshes to prevent audience fatigue across Meta and display campaigns.

MingYun Han

Data & Analytics Manager

Manages the data pipelines and analytics infrastructure that feed our centralized reporting database. Ensures data accuracy across GA4, Search Console, and SEMrush integrations.

Operations Manager

Open Position

We're looking for an operations manager to help coordinate workflows, optimize processes, and support the team as we scale.

Copy Writer

Open Position

We're looking for a writer who can produce SEO-driven website copy, blog content, and Google Business profile updates across our client portfolio.

Ad Specialist

Open Position

We're looking for an ad specialist to manage Google Ads and Meta campaigns, optimize bidding strategies, and drive measurable results for clients.

2010

Founded in Edmonton

Team Specialists

60,000+

Data Points Monitored Daily

Active Clients

Accreditations & Partnerships

Choice OMG is a Google Partner, a Microsoft Advertising Partner, and a Better Business Bureau Accredited Business with an A+ rating. We are members of the Edmonton and Winnipeg Chambers of Commerce.

Recent thinking

We publish what we learn from running 33 client accounts. The latest three pieces from the blog.

Paid Media

We Audited 19 Google Ads Accounts for September's AI Max Auto-Upgrade. The Real Exposure Was One Campaign.

Google forces AI Max changes on every eligible Search campaign between September 1 and 30, 2026. We ran the eligibility audit across all 19 accounts under our management: zero enabled campaigns on campaign-level broad match, 25 campaigns still carrying the legacy asset setting, and exactly one enabled, spending campaign in the forced-change path. The story of the audit, the three findings we did not expect, and the queries to run it on your own account.

August 26, 2026

Paid Media

The AI Max Field Guide: What Google Gets to Decide, and What It Has to Earn

An operator's field guide to AI Max for Search: what each component actually decides, the A-to-B spectrum we place campaigns on, the seven gates a campaign passes before Google gets more freedom, what the independent evidence shows, and what AI Max served on our own money, audited across all 19 Google Ads accounts under our management. Ships with the four-query GAQL preflight we ran, a scored readiness rubric, and a machine-readable appendix built for your AI agent.

August 26, 2026

Agency & Pricing

Ask Your Agency Which AI Price It Is Paying

AI at last year's capability is 280 times cheaper than it was. AI at this year's capability is sold by spend cap and waiting list. Your agency buys both, and routing decides whether the saving reaches you. Whether the numbers in your report are real is a separate question: the worst fabrication we caught came from the flagship model. One test sorts every task into the right tier, and four questions tell you which tier your fee covers.

August 21, 2026

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We are hiring

We are growing the team across Meta Ads, Google Ads, organic social, analytics, and operations. If you want to do specialist work the way a tech company runs it, take a look.

See open roles

Ready to Work With Us?

Request a 15-minute discovery call. We'll look at your current situation honestly and tell you what we'd do, and whether we're the right fit for each other.

See how we work