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Brand Positioning: How to Choose a Positioning Strategy for Your Brand
Take control of your brand's perception through effective brand positioning. Highlight uniqueness, differentiate from competitors, and forge strong brand associations in your audience's mind.
Take a look: how SEO can improve your optometric marketing
SEO offers huge potential for optometry practices who want to improve their rankings and increase brand awareness. Don’t miss out on this valuable opportunity to tap into a wider consumer base.
Accelerate Your Business with CDAP
CDAP addresses key challenges such as lack of skilled staff, funding, and developing new business opportunities. It offers grants and 0% interest loans to businesses for digital transformation initiatives, helping them innovate and thrive in the digital landscape.
Attracting More Patients to Your Eye Clinic: Building a Strong Online Presence for Your Optometry Practice
Discover strategies to boost your optometry practice's online presence. Attract more patients, build trust, and enhance your reputation with effective marketing.
Navigating The State of Privacy in 2023
Explore the intersection of privacy, security, and convenience in the digital age. Understand the risks, learn about emerging technologies, and discover strategies to protect your digital life.
Tourism Industry: Now’s the Time to Ramp Back Up
It’s Canada’s high season in tourism; are you profitable? Get up to $100K from the BDC through the Digital Adoption Program with Choice OMG.
We Aren’t Afraid of Competition— and You Shouldn’t Be Either
Competition is a catalyst for innovation, driving businesses to constantly improve and differentiate themselves. Don’t fear it. Instead, embrace the benefits that come with ushering in advancements in your industry.
Together, Good People Do Great Things
There’s a lot of buzz about how diversity is good for business, and we’re embracing it. We’re having a bit of fun with it, too. Find out how a diverse team can make you even more effective at reaching your business goals.
Pushing Boundaries: Choice OMG's Website Redesign Journey
Discover how Choice OMG, a leading digital marketing agency, pushed boundaries and transformed their own website using cutting-edge web technologies. Learn how their team of developers leveraged React, TypeScript, Redux, and Prisma to create a clean, modern, and highly functional website.
How to Get Optometry Patient Reviews
Unleashing the power of patient reviews could be your secret weapon in taking your optometry practice to the next level. They are not just feedback, but potent marketing tools that build trust and attract new patients. Stay tuned to learn more!
Best Optometry Marketing Agencies: Top 10 Choices for 2023
With Canadian digital ad spending projected to hit $16B by 2025, effective marketing is vital. Coupled with a growing optometry market due to an aging population, bespoke strategies are essential to capture your market share successfully. Utilize these shifts to your advantage.
Harness the Power of Website Storytelling
Differentiate your website and engage your audience by using the power of storytelling. Storytelling captivates audiences and helps them to better understand your brand - increasing emotional connection, simplifying information, and improving conversions.
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